Kamis, 12 Agustus 2010

[J196.Ebook] Free PDF Memoirs of Eskandar Firouz (Persian Edition), by Eskandar Firouz

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Memoirs of Eskandar Firouz (Persian Edition), by Eskandar Firouz

Eskandar Firouz is recognized as the father of environmental protection and conservation in Iran.

His memoirs begin with his early life in Tehran, and how he was sent abroad as a young child to further his education, first in Germany, then in the United States at the Lawrenceville Preparatory School and later at Yale University. Upon returning to Iran, he writes of how his love of the sport of hunting led him to a lifelong interest and affection for his country s geographical diversity. Iran has vast deserts, pristine forests, and singular wetlands. Having observed the uncontrolled depletion of the country s natural resources and wildlife, made him recognize the critical need for environmental conservation.

His efforts, in 1971, led to the creation of the Iranian Department of the Environment, and the passing of the Environmental Protection Law. Serving as the department s director and as a deputy to the prime minister, he helped create Iran s wildlife refuges, national parks, and botanical gardens. He was the originator of the internationally renowned Pardisan project, an ecological initiative that included zoological parks, natural history museums, and aquariums. He also served as vice president of the International Union for the Conservation of Nature and Natural Resources, and was a participant at the United Nations meetings dealing with environmental issues, including the Stockholm Conference on the Human Environment.

The accounts of his exploration of the wildlife of Iran, Central Asia and Africa will hold the reader s attention.

This is his fourth book. In 2000, The Fauna of Iran, was honored as book of the year by the Association of Iranian Publishers.

  • Sales Rank: #3723619 in Books
  • Published on: 2012-07-16
  • Original language: English, Persian
  • Dimensions: 9.17" h x 1.57" w x 6.26" l, 2.35 pounds
  • Binding: Hardcover
  • 512 pages

Review
Mr. Firouz s memoirs are readable and are an important source of information on the efforts to preserve the environment in Iran before the Islamic revolution. --Iranshenasi Scholarly Journal

Most helpful customer reviews

2 of 2 people found the following review helpful.
Outstanding read
By alexander sharif
If you like to find out about the conservation movement in Iran, you must read this book. Firouz, as the father of this movement talks frankly and extensively about his efforts in putting together the department of the environment and the hurtles he encounters along the way.

I am so gratefull he finally agreed to write his memoires so that the new generation can read and be thankfull to his efforts.

0 of 0 people found the following review helpful.
A GREAT BOOK and MUST READ for every IRANIAN
By Golden Eagle
What he did in this book was amazing.... Firouz's journey of his life and how he helped Iran and its environment is great for the future generation. There are lessons to learn and his fair attitude in the book towards others who did something for our environment was great..

1 of 1 people found the following review helpful.
is not a very good idea - as I am the author
By eskandar firouz
For me to review it, is not a very good idea - as I am the author. Anyway, you will note that I have given it only 4 stars!

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Rabu, 11 Agustus 2010

[S160.Ebook] Download PDF The Second World War: A Short History (Struggle for Survival)

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  • Published on: 1800
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Selasa, 03 Agustus 2010

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One Pot: 120+ Easy Meals from Your Skillet, Slow Cooker, Stockpot, and More, by Editors of Martha Stewart Living

NEW YORK TIMES BESTSELLER

Using just one pan, you can stew, steam, saut�, simmer, braise, or roast your way to a fuss-free meal—and minimal cleanup to boot.

At the end of a busy day, you want to serve a delicious home-cooked dinner, a complete, all-in-one meal that can be prepared with little effort and few pans to wash. The editors of Martha Stewart Living present a brand-new collection of 120 recipes—organized by vessel—to help you do just that, all while adding savory new dishes to your weekly rotation.

One Pot is an exciting new way to approach everyday cooking: Imagine perfect pasta dishes for which everything goes in the pot at once (yes, that’s pasta, tomato, garlic, basil, and water all cooked together), dinner-party ready roasts with tender vegetables, and down-home casseroles, along with wholesome fish, chicken, and vegetarian dishes. You’ll get incredible flavor payoff from dishes such as comforting Chicken and Dumplings, easy Baked Risotto with Carrots and Squash, healthy Broiled Striped Bass with Tomatoes, hearty Pork Chops with Bacon and Cabbage, and the delectable Skillet Chocolate-Chip Cookie—each of which takes less than an hour from start to finish. Here, too, are a dozen outstanding recipes for surprising and simple desserts that can be ready when you are.

With chapters devoted to your essential cooking vessels—stockpot, skillet, slow cooker, and more—this book is sure to streamline your meals and to satisfy the people you share them with. Recipes include:

DUTCH OVEN: Beef Stew with Noodles, Chicken and Dumplings, Baked Risotto, Texas Red Chili, Cajun Stew

SLOW COOKER: Pulled Pork, Corned Beef and Cabbage, Classic Pot Roast, Lamb Shanks and Potatoes, Garlic Chicken with Barley

SKILLET & SAUT� PAN: Spinach Pie, Poached Cod with Tomatoes, Three-Cheese Lasagna, Macaroni and Cheese, Stir-Fried Chicken with Bok Choy

ROASTING PAN & BAKING DISH: Rib-Eye with Root Vegetables, Roast Chicken with Herb Butter, Salmon with Kale, Roast Beef with Acorn Squash, Tuscan Pork Roast

PRESSURE COOKER: Short Ribs with Potato-Carrot Mash, Kale and White Bean Soup, Chicken Cacciatore; Easy Chickpea Curry, Beef Stroganoff

STOCKPOT: Classic Chicken Soup, Split Pea Soup, Gemelli with Pesto and Potatoes, Corn and Shrimp Chowder, Pasta with Farm-Stand Vegetables

DESSERTS: Peach Crumble, Skillet Chocolate-Chip Cookie, Baked Blackberry Custard, Raspberry Sorbet, Molten Chocolate Cupcakes

  • Sales Rank: #11742 in Books
  • Brand: Martha Stewart
  • Published on: 2014-09-23
  • Released on: 2014-09-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.11" h x .91" w x 7.44" l, .81 pounds
  • Binding: Paperback
  • 256 pages

Amazon.com Review
Featured Recipes from One Pot Download the recipe for Chicken with Creamy Corn and Bacon Download the recipe for Linguine with Tomato and Basil

About the Author
For more than twenty years, the food editors and chefs in the kitchens of MARTHA STEWART LIVING have been producing bestselling cookbooks, including Martha Stewart’s Cakes, Meatless, Martha Stewart’s New Pies and Tarts, and Power Foods.

MARTHA STEWART is America’s most trusted lifestyle expert and teacher and the author of more than eighty books on cooking, entertaining, crafts, homekeeping, gardens, weddings, and decorating.

Most helpful customer reviews

199 of 210 people found the following review helpful.
Lifelong fan of the the One pot!
By Jess Hayes
I have to admit that I am a little obsessed with all the various one pot styles of cooking. Starting probably way (way!) back in college, when I literally had only one pot to cook in, I made an infinite varieties of what came to be known as "stoop" (ie not quite stew, not quite soup). Now, thankfully, while I can afford more than one pot to cook in, I still am partial to only using one for a meal. Maybe it is the comfort of all that goodness cooking together, or maybe I am just too lazy to do a lot of cleaning up after dinner. Either way, needless to say, I have a lot of practice in this cooking method.

I will start off by saying that One Pot: 120+ Easy Meals is a worthwhile addition to my somewhat overburdened and sagging cookbook shelf. While my all time favorite I think will continue to be my handful of tagine recipes given to me decades ago by a family friend, or the timeless and always wonderful The Clay Pot Cookbook, One Pot gives some really nice approaches in a variety of styles that are accessible to almost any level of expertise in the kitchen.

Since being given One Pot, I have worked my way through several dozen of the recipes (did I mention I really like one pot recipes? lol). Most were just about dead-on as recipes go. The Kale and Tuscan Bean Soup was a particular favorite for my husband, who is not usually one for either anything Tuscan nor bean- (he has had an anti-Tuscan bias since I made him watch The English Patient, and the bean problem, well, you know..) The Mac and cheese varieties (yes, tried all of them!), were of course universally loved by my grandson and his friends, and the adults did not exactly shy away from it either. I was a little less crazy about the Beef Stroganoff, but it was a reasonable foundation that I felt just required some doctoring from the spice cabinet.

Your taste of course will vary from mine in assessing individual recipes, but as always you will need to adjust spices and flavors to suit your own preferences.

All in all, One Pot is a very good introduction to the art of one pot cooking (and thus one-pot clean up!). If you have not worked with a pressure cooker before, here is a nice opportunity to try one out (buy a newer model, they are so much more safe than the old ones we used to use!). Likewise having a good roasting pan will make your efforts so much more pleasant for entertaining or just filling your house with wonderful aromas and good healthy foods.

I have probably rambled long enough about this now. I have a new Korean stone bowl that just arrived, and I have a date with some hot pot recipes!

136 of 144 people found the following review helpful.
A cookbook you'll use day after day!
By P. Greer
Let me begin this review by saying that I have four recipes from One Pot: Salmon with Kale and Cabbage, Baked Rice with Sausage and Broccoli Rabe, Pork Chops with Cabbage and Bacon, and Sausage with Acorn Squash and Onions. They have all been very good, the pork chop recipe was incredible.

One Pot is divided into 7 sections: Dutch Oven, Skillet and Saute Pan, Slow Cooker, Roasting Pan and Baking Dish, Pressure Cooker, Stockpot and Saucepan, and Desserts. I like this method of organization because I frequently choose or look for recipes based on the technique or equipment that I am wanting to use. Each section opens with a small introduction to the equipment used. For example in the Dutch Oven Section, it goes into materials used in their construction and ideal size.

I have marked practically the entire book to try, but here a three from each section to give an idea of the scope of the recipes (plus they are all recipes that sound good to me!)

Dutch Oven: Chicken and Dumplings, Carnitas Tacos, and Pork Stew with Potatoes and Rosemary.

Skillet and Saute Pan: Shrimp with Tomatoes and Orzo, Mushroom Cheddar Frittata, and Skillet Macaroni with Bacon and Gouda.

Slow Cooker: Garlic Chicken with Barley, Pot Roast with Sweet Potato and Prunes, and Spiced Chicken Stew with Carrots.

Roasting Pan and Baking Dish: Spatchcocked Chicken with Herbs and Lemon, Spiced Cod with Couscous, and Mexican Style Lasagna.

Pressure cooker: Beef Barley and Vegetable Stew, Risotto with Mushrooms and Thyme, and Irish Beef Stew with Stout.

Stockpot and Saucepan: Warm Quinoa and Chicken Salad, Sweet Potato and Sausage Soup, and Pasta with Farm-Stand Vegetables.

Desserts: Rustic Apple Tart, No-Churn Coffee Chocolate-Chip Ice Cream, and Fruit Skillet Cake.

This is a cookbook that anyone can use day after day. These are simple, easy meals. Easy enough for weeknights, but filled with enough flavor for the weekends! I have over 200 cookbooks and this will definitely be at the top as one of my most used.

64 of 69 people found the following review helpful.
Everything One Pot
By Deborah
This book was so much more than I expected. As the mother of 3 young children, I'm always looking for ways to simplify dinner time, because it's the most hectic time of day. I thought this cookbook would be perfect, as I love stovetop meals that only take one pot, making clean up SO much faster and easier. What I wasn't expecting was a whole variety of recipes - not just stovetop meals. The book includes slow cooker meals, pressure cooker meals, Dutch oven, roasting, etc. It really is a great guide to all things one pot!

The photos are beautiful, in true Martha Stewart fashion. And there is a photo of every recipe, which is always a plus for a cookbook. If I could choose one criticism, it would only be that some of the recipes are too sophisticated for some people in my family. But I made the Skillet Turkey Pie and we all loved it. I think this book will be a welcome addition to my library.

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Slocum #418: Slocum and the Three Fugitives, by Jake Logan

Three is the deadliest number.

When Slocum sides with an outnumbered traveler against three bushwhackers, the unfortunate man before dying wills his saloon to the helpful gunman. Slocum takes to the job like a natural, but nothing in life comes free. And Slocum soon finds himself facing off against a local rancher who has a mind to take over everything in town—and then bury his enemies under it…

  • Sales Rank: #1748209 in Books
  • Published on: 2013-11-26
  • Released on: 2013-11-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.77" h x 1.55" w x 4.20" l, 1.00 pounds
  • Binding: Mass Market Paperback
  • 192 pages

About the Author
Jake Logan is the author of the long-running Slocum western series, featuring the adventures of gunslinger John Slocum.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Good book
By Kindle Customer
Keeps your interest, hard for me to put down. The author has a good grasp of the location in this book.

0 of 0 people found the following review helpful.
One of the better Slocum books.
By Kindle Customer
I've read that these are called formula books because they follow a formula of x number of sexual encounters surrounded by 95% action and well written adventure. I suppose that is true. However, one cannot overlook the other elements such as the fact that based on the number of books in the series, the John Slocum character has laid over 400 different women, all while never bathing and not one time has he caught gonorrhea. Just one time it would be good to read that one adventure when he screams when he pees because of the whore that he nailed in the previous book.
Anyhow, this one has an exceptional story line with interesting twists. Very enjoyable.

0 of 1 people found the following review helpful.
Bought this for My Husband
By Renee Wilson
He loves all kinds of serial Western Books , I can't really go wrong. It seems to me it's just the same book with a different name, but he likes them.

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Minggu, 01 Agustus 2010

[F216.Ebook] Ebook The Cost Of Living, by Arundhati Roy

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The Cost Of Living, by Arundhati Roy

Book by Roy, Arundhati

  • Sales Rank: #2000858 in Books
  • Brand: Brand: Modern Library
  • Published on: 1999
  • Format: Import
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 160 pages
Features
  • Used Book in Good Condition

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Kamis, 29 Juli 2010

[T874.Ebook] Free PDF Lab Girl, by Hope Jahren

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Lab Girl, by Hope Jahren

National Best Seller
Named one of TIME magazine’s "100 Most Influential People"
A TIME and Entertainment Weekly Best Book of 2016 So Far�

An illuminating debut memoir of a woman in science; a moving portrait of a longtime friendship; and a stunningly fresh look at plants that will forever change how you see the natural world

Acclaimed scientist Hope Jahren has built three laboratories in which she’s studied trees, flowers, seeds, and soil. Her first book is a revelatory treatise on plant life—but it is also so much more.

Lab Girl is a book about work, love, and the mountains that can be moved when those two things come together. It is told through Jahren’s remarkable stories: about her childhood in rural Minnesota with an uncompromising mother and a father who encouraged hours of play in his classroom’s labs; about how she found a sanctuary in science, and learned to perform lab work done “with both the heart and the hands”; and about the inevitable disappointments, but also the triumphs and exhilarating discoveries, of scientific work.

Yet at the core of this book is the story of a relationship Jahren forged with a brilliant, wounded man named Bill, who becomes her lab partner and best friend. Their sometimes rogue adventures in science take them from the Midwest across the United States and back again, over the Atlantic to the ever-light skies of the North Pole and to tropical Hawaii, where she and her lab currently make their home.

Jahren’s probing look at plants, her astonishing tenacity of spirit, and her acute insights on nature enliven every page of this extraordinary book. Lab Girl opens your eyes to the beautiful, sophisticated mechanisms within every leaf, blade of grass, and flower petal. Here is an eloquent demonstration of what can happen when you find the stamina, passion, and sense of sacrifice needed to make a life out of what you truly love, as you discover along the way the person you were meant to be.

  • Sales Rank: #1145 in Books
  • Published on: 2016-04-05
  • Released on: 2016-04-05
  • Format: Deckle Edge
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.10" w x 6.50" l, 1.25 pounds
  • Binding: Hardcover
  • 304 pages

Amazon.com Review
An Amazon Best Book of April 2016: I was doubtful that I would like this book. While I appreciate a beautiful flower as much as the next city-girl, the thought of reading a whole book about a geobiologist-- a scientist who spends her life studying plants, trees, soils as well as flowers--made me want to run to the nearest dysfunctional family memoir about crazy parents and their wounded children. But Hope Jahren won me over very quickly. Somehow she knows me: “the average person [who] cannot imagine himself staring at dirt for longer than the twenty seconds needed to pick up whatever object he just dropped.” And she doesn’t judge. Instead, she just tells her story, which, it turns out has a lot to do with plants and science, of course--her father was a scientist, she basically grew up in a lab, and taking long walks through nature was the way she communed with her reticent Scandinavian American parents--but also has a lot to do with other things. Like life, for instance, and friendship and passion and love, for ideas, for work and for all living beings, including--shocker!--people. Surely many readers will feel as I did that the story of her relationship with Bill, her physically and emotionally damaged lab partner, is at the heart of this wonderful story; it’s unusual, it’s inspiring and it doesn’t fit neatly into the little window box we think we’re supposed to favor. And if Jahren can surprise you about all that messy human stuff, just think how she can change your feelings about dirt. --Sara Nelson

Review
“Gratifying, spirited . . . a moving chronicle of an eminent research scientist’s life . . . It takes a passionate geobiologist with the soul of a poet to make us swoon in the face of computational amplitude . . . Jahren’s aim is to make the reader appreciate the fascinations of studying flora, to infect us with the same enthusiasm that has driven her ever since she was a child hanging around in her father’s lab, falling hard for the sensuous allures of the slide rule. Early on she discovers one generous mystery of scientific inquiry—in the course of making it, it makes you . . . Jahren’s literary bent renders dense material digestible and lyrical, in fables that parallel personal history. Her lab partner Bill [is] a character every bit as extraordinary as any of the wild organisms she describes . . . Jahren is determined we stop taking trees for granted: so plant one tree this year, she implores. Trees nourish life in uncountable, always beautiful, ways, and to plant one is to plant hope.” —Melissa Holbrook Pierson, The New York Times Book Review

“Engrossing . . . Vladimir Nabokov once observed that ‘a writer should have the precision of a poet and the imagination of a scientist.’ The geobiologist Hope Jahren possesses both in spades. Her new memoir is at once a thrilling account of her discovery of her vocation and a gifted teacher’s road map to the secret lives of plants—a book that, at its best, does for botany what Oliver Sacks’s essays did for neurology, what Stephen Jay Gould’s writings did for paleontology . . . By crosscutting between chapters about the life cycle of trees and flowers and other green things, and chapters about her own coming-of-age as a scientist, Jahren underscores the similarities between humans and plants—tenacity, inventiveness, an ability to adapt—but, more emphatically, the radical otherness of plants�. . . [In] the laboratory of her father, who taught introductory physics and earth science at a local community college, she discovered the rituals and magic of science: She embraced its rules and procedures and the attention to detail it demanded. Science gave her what she needed: ‘a home as defined in the most literal sense, a safe place to be’ . . . She communicates the electric excitement of discovering something new—something no one ever knew or definitively proved before—and the grunt work involved in conducting studies and experiments: the days and weeks and months of watching and waiting and gathering data, the all-nighters, the repetitions, the detours, both serendipitous and unfruitful . . . Along the way, she comes to realize that her work as a scientist is also part of a larger enterprise: she is part of the continuum of scientists who have each built upon their predecessors’ work, and who will hand down their own advances to the next generation.” —Michiko Kakutani, The New York Times

“Warm, witty . . . Born and�raised in a rural Minnesota town built around a meat-processing�plant and defined mostly by its brutal�winters and Scandinavian restraint, Jahren assumed that�the grim endurance of her Norwegian-immigrant ancestors�was her legacy. She did turn out to be tenacious, though�not exactly in the way she had pictured:�Long hours spent entertaining herself as a�child in her physics-teacher father’s work�space piqued Jahren’s interest in science,�and her housewife mother’s unhappiness�propelled her to pursue higher education�all the way to a UC Berkeley Ph.D. Today,�she’s an internationally renowned geobiologist�with three Fulbrights, her own�world-class laboratory, and a Wikipedia page longer and�starrier than most U.S. senators’. Lab Girl�is her recounting of�the near half century of adventures, setbacks,�and detours that brought her from�there to here. But even more than that, it’s�a fascinating portrait of her engagement�with the natural world: she investigates everything�from the secret life of cacti to the tiny�miracles encoded in an acorn seed, studding�her observations with memorable�sentences . . . Jahren’s singular gift is�her ability to convey the everyday wonder�of her work: exploring the strange, beautiful�universe of living things that endure�and evolve and bloom all around us, if we�bother to look. A-” —Leah Greenblatt, Entertainment Weekly

“Deeply affecting . . . a totally original work, both fierce and uplifting: a biologist’s natural history of her subjects, and herself. In Lab Girl, pioneering geobiologist Jahren limns her journey [from] insecure young scientist [to] medals and professional and personal fulfillment. Jahren recognized as an undergrad that science would be her true home—a place of safety, warmth, and light [where] she could be part of something larger than herself. A belletrist in the mold of Oliver Sacks, she is terrific at showing just how science is done. But her prose reaches another dimension when she describes her remarkable relationship with a lab guy, an undergraduate loner named Bill. The research partners dig holes, gather soil samples, battle personal demons, and keep each other grounded. Jahren’s writing is precise, as befits a scientist who also loves words. She’s an acute observer, prickly—and funny as hell.” —Elizabeth Royte, ELLE

“Jahren grew up in small-town Minnesota, playing in her father’s science lab and laboring in her mother’s garden. Her first book invites readers to fall in love, as she did, with science and plants. The award-winning scientist travels the world studying trees with her best friend and lab partner, and finds refuge from life’s conflicts in the lab. ‘There I transformed from a girl into a scientist, just like�Peter Parker�becoming Spider-Man, only kind of backward,’ she writes.” —Jennifer Maloney, The Wall Street Journal, “The Hottest Spring Nonfiction Books”

“Jahren, a professor of geobiology, recounts her unfolding journey to discover ‘what it’s like to be a plant’ in this darkly humorous, emotionally raw, and exquisitely crafted memoir. Jahren, who ‘loves [her] calling to excess,’ describes the joy of working alone at night, the ‘multidimensional glory’ of a manic episode, scavenging jury-rigged equipment from a retiring colleague, or spontaneously road-tripping with students. She likens elements of her scientific career to a plant driven by need and instinct. But the most extraordinary and delightful element of her narrative is her partnership with Bill, her lab partner and caring best friend. It’s a rare portrait of a deep relationship in which mutual esteem [is] unmarred by sexual tension. For Jahren, a life in science yields the gratification of asking, knowing, and telling; for the reader, the joy is in hearing about the process as much as the results.” —Publishers Weekly (starred review)

“Award-winning scientist Jahren delivers a personal memoir and a paean to the natural world. �The author’s father was a science teacher who encouraged her play in the laboratory, and her mother was a student of English literature who nurtured her love of reading. Both of these early influences engrossingly combine in this adroit story of a dedication to science. Jahren’s journey from student to scientist has the narrative tension of a novel, and characters she imbues with real depth. The heroes in this tale are the plants that the author studies, and throughout, she employs her facility with words to engage her readers. We learn much along the way . . . Trees are of key interests to Jahren, and at times she waxes poetic. The author draws many parallels between her subjects and herself. This is her story, after all, and we are engaged beyond expectation as she relates her struggle in building and running laboratory after laboratory at the universities that have employed her. Present throughout is her lab partner, a disaffected genius named Bill, whom she recruited when she was a graduate student and with whom she’s worked ever since. The author’s tenacity, hope, and gratitude are all evident as she and Bill chase the sweetness of discovery in the face of the harsh economic realities of the research scientist. Jahren transcends both memoir and science writing in this literary fusion of both genres.” —Kirkus Reviews (starred)��

“Lab Girl�made me look at trees differently. It compelled me to ponder the astonishing grace and gumption of a seed. Perhaps most importantly, it introduced me to a�deeply�inspiring woman—a scientist so passionate about her work I felt myself vividly with her�on every page. This is a�smart, enthralling, and winning�debut.” —Cheryl Strayed

“Hope Jahren’s Lab Girl �burns with her love of science, teaching us the way great teachers can. This is a powerful book that is as original as it is deeply felt.” —Adrian Nicole LeBlanc

“Lab Girl surprised, delighted, and moved me. I was drawn in from the start by the clarity and beauty of Jahren’s prose, whether she was examining the inner world of a seed, �the ecosystem around the trunk of a tree, or recounting her own inspiring journey.�With�Lab Girl, Jahren joins those talented scientists who are able to reveal to us the miracle of this world in which we live.” —Abraham Verghese

“Some people are great writers, while other people live lives of adventure and importance. Almost no one does both. Hope Jahren does both. She makes me wish I’d been a scientist.” —Ann Patchett�

“Deeply affecting. . . . a totally original work, both fierce and uplifting: a biologist’s natural history of her subjects, and herself. In Lab Girl, pioneering geobiologist Jahren limns her journey [from] insecure young scientist [to] medals and professional and personal fulfillment. Jahren recognized as an undergrad that science would be her true home—a place of safety, warmth, and light [where] she could be part of something larger than herself. A belletrist in the mold of Oliver Sacks, she is terrific at showing just how science is done. But her prose reaches another dimension when she describes her remarkable relationship with a lab guy, an undergraduate loner named Bill. The research partners dig holes, gather soil samples, battle personal demons, and keep each other grounded. Jahren’s writing is precise, as befits a scientist who also loves words. She’s an acute observer, prickly—and funny as hell.” —Elizabeth Royte, ELLE

“Attentive to subtle signs of growth and change, geobiologist Jahren turns her gaze not only outward but also inward and finds wonder even in minutiae: the flourishing of a seed, an emotional efflorescence in her own psyche. ‘Science has taught me that everything is more complicated than we first assume, and that being able to derive happiness from discovery is a recipe for a beautiful life.’” —Dawn Raffel, More�

About the Author
HOPE JAHREN�is an award-winning scientist who has been pursuing independent research in paleobiology since 1996, when she completed her PhD at University of California Berkeley and began teaching and researching first at the Georgia Institute of Technology and then at Johns Hopkins University. She is the recipient of three Fulbright Awards and is one of four scientists, and the only woman, to have been awarded both of the Young Investigator Medals given within the Earth Sciences. She was a tenured professor at the University of Hawaii in Honolulu from 2008 to 2016, where she built the Isotope Geobiology Laboratories, with support from the National Science Foundation, the Department of Energy and the National Institutes of Health. She currently holds the J. Tuzo Wilson professorship at the University of Oslo, Norway.

hopejahrensurecanwrite.com

jahrenlab.com

Most helpful customer reviews

7 of 7 people found the following review helpful.
For scientists and women and people who love them and trees
By Suzanne C
Brilliant and funny. As a female scientist from a cold climate and a dysfunctional family, I can relate to much of this memoir. I think it's wonderful that this person has shared intimate parts of her work and life. I hope it inspires a new generation to become scientists and for all of us to see the wonder in the everyday world around us. This country does not value knowledge or science or scientists, but like itinerant poets they ply their trade nevertheless. This writer offers us a humorous glimpse into this world, and into the world of plants.

4 of 4 people found the following review helpful.
Reads like a great novel, but it's a real life.
By Katherine Cail
I was sucked into this memoir probably because I'm about the same age, from roughly the same places in Dr. Jahren's life and I'm also a scientist. However, it also helped that she has a very engaging writing style with all the personal details that makes me wonder how the *heck* she remembered every tiny detail. This is not a simple "I was born, grew up and lived" story. It reads like a novel, with plot twists, heroes, villains and a relatively happy ending.

I appreciate the way she incorporated her struggles with mental illness, women in science and university funding (which will make any tuition paying parent give a HARD look at the college they are paying to educate their child at) within the book but never came off as whiny or complaining. Simply this is "the way it is". She is also deeply personal with her own thoughts on her childhood, the self doubts we all have in our twenties and eventually parenthood.

It was an entertaining, informative and inspiring read. Sometimes we don't know if we're making the right decisions, but if we made them, they are at least ours.

80 of 88 people found the following review helpful.
A moving personal story that help you see the natural world in a new way.
By T. McGlynn
Hm - the official Amazon description is a bit weird, but the rest of the reviews are apt. If you bake the career of a scientist with a moving coming-of-age story, and add in a slapstick buddy comedy road trip, it turns into a moving story about the lives of people and plants. The story is told on the foundation of a unique and dedicated relationship that forms the heartwood.

How is that people who were not born into our family become family to us? While ostensibly a memoir of Jahren, the stand-out character is her companion in the lab and the field, Bill. Just as good scientific research leads to more questions than answers, the stories that Jahren selects for the book make you want to know the characters even more.

Jahren writes with a level of self-awareness and humility that is refreshingly honest. I realize that "refreshing honesty" is a clich�, but that's the first description of tone that comes to mind. The account bypasses self-deprecating humor in favor of humble introspection and insight. Some of the biggest connections that the reader make with Jahren are through the trees that she studies, as our struggles for existence aren't that different. She spends little time on triumphs, and tells the stories of the struggles, many of which which seem to be more fun and worthwhile in the long run.

Gerald Durrell's My Family and Other Animals is kindred to Lab Girl. Durrell's story is a set of vignettes as a boy in the greek island of Corfu, as he learned more about nature, including ourselves. Jahren's story replaces the Greek island with a richer set of vignettes that take her from her childhood in Minnesota, through college, grad school, a series of faculty positions in search of an equilibrium. She makes plants sound a lot more interesting than Durrell's exploration of bugs.

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Senin, 26 Juli 2010

[X934.Ebook] Free PDF Brand Atlas: Branding Intelligence Made Visible, by Alina Wheeler, Joel Katz

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Brand Atlas: Branding Intelligence Made Visible, by Alina Wheeler, Joel Katz

A company’s brand is its most valuable asset.� Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.


Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference:
•��� Speaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers
•��� Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand’s value, and define a brand strategy
•��� Contains essential information illustrated through the use of diagrams

With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

More to Explore from the Book: Ten Imperatives for Branding Success
Branding is big business. For most businesses, brands represent their most valuable asset, influencing customers, prospects, investors, and employees. Companies often go through a complex internal process to identify the best branding firms to partner with -choosing from an array of global brand consultancies, design offices, or specialists in areas such as packaging, user experience, and social media.

Why do some brand initiatives just fizzle after an initial investment of capital and resources? Whether you are a consumer brand, a nonprofit, or a mid-size service business, the following imperatives ensure positive outcomes for your brand.

1. Ensure that the leadership team endorses the brand initiative and understands the process. There must be a strong mandate from the top. If the commitment to revitalize the brand is tepid, the initiative will expire, and the investment will have no return.

2. Establish clear goals and an endpoint. Why are we doing this? What are the deliverables? How will things be different at the end of the process? For example: we will have new branding guidelines to make it easier to communicate clearly and consistently about our brand to our customers and to our employees.

3. Establish clear responsibilities. Acknowledge that your investment will require company time, not just writing checks to the consultants. It's a collaborative process, and will require leadership's focus. Identify an internal person whose job it is to be the direct contact for the branding firm. They have to be a "make it happen" person with superior organizational skills, and access to the key decision makers.

4. Use a disciplined process with clear decision points and benchmarks. Agree on what the brand stands for before any creative work is done. Use a tool like the brand brief to ensure that key decision makers agree on your brand's essence, its competitive advantage, your target market, and your value proposition.

5. Stay customer centric. The best brand decisions can only be made with the customer's needs and experiences in mind. See the world through the eyes of your customers.

6. Commit to a small decision group that has the power to make the pivotal decisions that impact the brand. Do not bring in new decision-makers in the middle of the process. All decision makers must be involved and be present at all key decision points.

7. Determine if your company is truly ready to make a commitment to revitalizing your brand and implementing new brand standards. Is your company ready to invest the time, the capital and brainpower to revitalize your brand?

8. Determine how you will measure the success of this initiative. Consider benefits like employee engagement and a more effective and efficient marketing toolbox. Communicate that the brand is the most valuable resource and it's everyone's job to protect and grow that asset.

9. Use the process to build brand champions throughout your company. Launch internally first, then externally to customers. Make sure that all of your vendors have access to the new standards. Be diligent about communicating why you made these changes and what they mean. Smart organizations use the branding process to refocus stakeholders on their vision, values and mission.

10. Demonstrate—don't declare—why customers should choose you over others. Seize every opportunity to communicate your value and to differentiate your brand from others. Use the process to identify the places where your can build trust, attract new customers, and inspire customer loyalty.

The process demands a combination of investigation, strategic thinking, creativity, design excellence, and project management skills. When done right, the process can achieve remarkable results for your brand.

  • Sales Rank: #954944 in Books
  • Published on: 2011-03-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .50" w x 6.30" l, .96 pounds
  • Binding: Hardcover
  • 144 pages

Review
user-friendly approach to aggregate and simplify the science behind branding essential principles of branding are broken down into basic step-by-step concepts. (Finance & Management, April 2011).

From the Inside Flap

Brands have become the global currency of success.

Countries, corporations, com-munities, and individuals are leveraging their brands to gain a transcendent advantage in the marketplace. Positioning a brand to be irreplaceable is the new business imperative for both public and private sectors, regardless of product, service, or size.

Brand Atlas synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience.

The twenty-first-century customer has a new voice, unprecedented power, and multiple platforms to drive a new brand conversation in a fiercely competitive world. To be successful, brand builders need to stick to the basics, stay calm on the rollercoaster of relentless change, and seize every opportunity to be the brand of choice.

From the Back Cover
Read it in a half hour. Refer to it forever.

Are you a big-picture person? Just want a quick overview of the most critical and relevant brand topics? If you answered yes, Brand Atlas is for you.

More than fifty brand topics are defined. Each one with a call to action and insightful quotes from thought leaders and brand visionaries. Compelling diagrams illuminate concepts, processes, and tools.

Alina Wheeler's first bestselling book, Designing Brand Identity, was a road map to implementation of the entire branding process, from research through launch. Alina Wheeler and Joel Katz created Brand Atlas for a new generation of time-crunched brand builders who need immediate, clear and actionable ideas.

Praise for Designing Brand Identity, an essential guide for the whole branding team, by Alina Wheeler:

"Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert's Rules of Order. And now brand builders have Designing Brand Identity."
—Marty Neumeier, Director of Transformation, Liquid Agency, author of The Designful Company

"Designing Brand Identity is the most comprehensive, easy to understand resource for the whole branding team, advising on all aspects of implementation and best practices."
—Dan Calista, Founder and CEO, Vynamic

"The absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity."
—San Francisco Book Review (January 25, 2010)

Most helpful customer reviews

17 of 17 people found the following review helpful.
Very Vague, Not Specific Enough
By K. Groh
I've been in marketing and graphic design for about 25 years. I don't claim to know everything and I am always looking for ways to keep up with the times. I thought this book would refresh my outlook not only with my own business but my client's too.

It is a great resource for new (and old) buzz words like global sourcing, social networks, crowdsourcing, touchpoints, etc but that doesn't teach you anything but new vocabulary. Each item has a page to itself with a paragraph or two and a nice, brightly colored graphic. The problem I had was that everything was written in very vague terms with no real direction. I would have loved to have some specific steps or a 'case study' that walked through the process with some more detail.

For example, in opening to a random page I am at 'Collaboration'. A sample of text from this paragraph is, "The brand is the common purpose that unites a company across departments and diverse agenda. Centralized, user-friendly guidelines build brand engagement and make it easy for the whole team to build the brand one touchpoint at a time. Unleash the power of collaboration inside your organization to build your brand, and then with your customers and colleagues to innovate."

What exactly does all this mean? How should I apply it to my company? What kind of guidelines are we talking about? It is so general that as I read, I find myself in the middle of a Jay Leno fluffspeak segment. It just told me nothing.

I would much prefer something that gives some definable, measurable, goals and procedures. With the understanding that what one company does will not necessarily fit the needs of another company, the procedures can be a little open ended but that is where a case study helps to illustrate the process.

Not a recommended purchase.

14 of 16 people found the following review helpful.
The Branding Cheat Sheet - An "Elements of Style" for Brand Builders
By ZenWoman
Brand Atlas comes in a slim volume but like a good roadmap it has everything you need for mapping out the journey of your brand. Throw away those heavy tomes on branding, this little book has all you need for a great brainstorming session for your brand. All the great brand building ideas have been distilled into simple but powerful frameworks in this book. It's brevity and simplicity will help generate some incisive thinking. The principles are universal and applicable to products or services in public or private sectors.

The book is divided into 4 parts - Brand Landscape (Dynamics), Brand Basics (Intelligence), Brand Management (Drive) and Details.

The first section gives an insight into marketplace trends and the changing brand environment due to technology shifts and the evolving consumer. Topics range from Global Sourcing to Transparency to Sustainability and Free-conomics. Each topic gets 2 pages, on the left the concept is defined and there are quotes from some well known thinkers and organizations. On the right, there is a visual image or framework that explains the concept.

The second section gives succinct definitions of the basic concepts of branding like Brand as identity, Positioning, Big Idea, Brand Extensions. In my opinion, this is really where the book shines. The concepts are explained with great brevity yet amazing clarity and the quotes act as true thought starters. There is a question or a thought starter below every definition followed by a framework on the right page. For example, Brand Perception definition starts with "Brands connect to the mind and the heart. Brand identity is tangible and appeals to the senses. Consumers want brands that understand them." The first 3 sentences alone are so powerful that one can spend time thinking about them in the context of their brand! The to-do under the definition is "Research why customers select your brand. Investigate the layers of competitive advantage that are subtle, emotional and perceptual..." Again these are carefully chosen words designed to make you think and act. The framework on the right of this definition shows 3 nested circles starting from Perception in the inner circle to Behavior and Outcomes is the outermost circle. Very powerful tool to brainstorm how your brand is perceived by consumers or even your associates. This is just one example.

The third section is about Brand Management. Brand building activities like Culture, Competencies, Perceptual mapping are discussed. The last section is Details which lays out action plans and processes like Branding Process, Big Idea Process.

This is indeed a unique book on branding that does not only lay out the roadmap of a branding journey but also provides thoughts and ideas that act as a branding GPS to take you to your final goal. The frameworks provided in book are really valuable, usually you would find these ideas scattered over several books. And then when you find them you would have to dive into text and examples to arrive at the same framework that is already laid out in this book to trigger your thinking.

Recommended as a must have book for anyone who has anything to do with building a brand.

10 of 11 people found the following review helpful.
A fresh approach to branding education
By Richard K. Stanley
Brand Atlas prompts questions: what if it became a standard text in business schools to begin an awareness of branding concepts? what if it became a model for an e-book version? what if it were used to develop a common language with clients? Contrary to the cover copy, you can't read it in a half hour, but a complete reading will expand your knowledge of terms and principles drawn from a number of contemporary sources.

The book is an essential complement to Alina Wheeler's "Designing Brand Identity" which has become the standard text on branding especially in design schools. Where that book is comprehensive in explaining and illustrating the branding process, Brand Atlas is a compendium of single page descriptions, a glossary of fundamental ideas, each with an accompanying diagram by Joel Katz, all done in crisp Katz Wheeler style and colors. Finally, in the back there are short lists of process steps that will help implement branding programs, and which dovetail with the previous book.

See all 32 customer reviews...

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