Kamis, 29 Juli 2010

[T874.Ebook] Free PDF Lab Girl, by Hope Jahren

Free PDF Lab Girl, by Hope Jahren

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Lab Girl, by Hope Jahren

Lab Girl, by Hope Jahren



Lab Girl, by Hope Jahren

Free PDF Lab Girl, by Hope Jahren

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Lab Girl, by Hope Jahren

National Best Seller
Named one of TIME magazine’s "100 Most Influential People"
A TIME and Entertainment Weekly Best Book of 2016 So Far�

An illuminating debut memoir of a woman in science; a moving portrait of a longtime friendship; and a stunningly fresh look at plants that will forever change how you see the natural world

Acclaimed scientist Hope Jahren has built three laboratories in which she’s studied trees, flowers, seeds, and soil. Her first book is a revelatory treatise on plant life—but it is also so much more.

Lab Girl is a book about work, love, and the mountains that can be moved when those two things come together. It is told through Jahren’s remarkable stories: about her childhood in rural Minnesota with an uncompromising mother and a father who encouraged hours of play in his classroom’s labs; about how she found a sanctuary in science, and learned to perform lab work done “with both the heart and the hands”; and about the inevitable disappointments, but also the triumphs and exhilarating discoveries, of scientific work.

Yet at the core of this book is the story of a relationship Jahren forged with a brilliant, wounded man named Bill, who becomes her lab partner and best friend. Their sometimes rogue adventures in science take them from the Midwest across the United States and back again, over the Atlantic to the ever-light skies of the North Pole and to tropical Hawaii, where she and her lab currently make their home.

Jahren’s probing look at plants, her astonishing tenacity of spirit, and her acute insights on nature enliven every page of this extraordinary book. Lab Girl opens your eyes to the beautiful, sophisticated mechanisms within every leaf, blade of grass, and flower petal. Here is an eloquent demonstration of what can happen when you find the stamina, passion, and sense of sacrifice needed to make a life out of what you truly love, as you discover along the way the person you were meant to be.

  • Sales Rank: #1145 in Books
  • Published on: 2016-04-05
  • Released on: 2016-04-05
  • Format: Deckle Edge
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.10" w x 6.50" l, 1.25 pounds
  • Binding: Hardcover
  • 304 pages

Amazon.com Review
An Amazon Best Book of April 2016: I was doubtful that I would like this book. While I appreciate a beautiful flower as much as the next city-girl, the thought of reading a whole book about a geobiologist-- a scientist who spends her life studying plants, trees, soils as well as flowers--made me want to run to the nearest dysfunctional family memoir about crazy parents and their wounded children. But Hope Jahren won me over very quickly. Somehow she knows me: “the average person [who] cannot imagine himself staring at dirt for longer than the twenty seconds needed to pick up whatever object he just dropped.” And she doesn’t judge. Instead, she just tells her story, which, it turns out has a lot to do with plants and science, of course--her father was a scientist, she basically grew up in a lab, and taking long walks through nature was the way she communed with her reticent Scandinavian American parents--but also has a lot to do with other things. Like life, for instance, and friendship and passion and love, for ideas, for work and for all living beings, including--shocker!--people. Surely many readers will feel as I did that the story of her relationship with Bill, her physically and emotionally damaged lab partner, is at the heart of this wonderful story; it’s unusual, it’s inspiring and it doesn’t fit neatly into the little window box we think we’re supposed to favor. And if Jahren can surprise you about all that messy human stuff, just think how she can change your feelings about dirt. --Sara Nelson

Review
“Gratifying, spirited . . . a moving chronicle of an eminent research scientist’s life . . . It takes a passionate geobiologist with the soul of a poet to make us swoon in the face of computational amplitude . . . Jahren’s aim is to make the reader appreciate the fascinations of studying flora, to infect us with the same enthusiasm that has driven her ever since she was a child hanging around in her father’s lab, falling hard for the sensuous allures of the slide rule. Early on she discovers one generous mystery of scientific inquiry—in the course of making it, it makes you . . . Jahren’s literary bent renders dense material digestible and lyrical, in fables that parallel personal history. Her lab partner Bill [is] a character every bit as extraordinary as any of the wild organisms she describes . . . Jahren is determined we stop taking trees for granted: so plant one tree this year, she implores. Trees nourish life in uncountable, always beautiful, ways, and to plant one is to plant hope.” —Melissa Holbrook Pierson, The New York Times Book Review

“Engrossing . . . Vladimir Nabokov once observed that ‘a writer should have the precision of a poet and the imagination of a scientist.’ The geobiologist Hope Jahren possesses both in spades. Her new memoir is at once a thrilling account of her discovery of her vocation and a gifted teacher’s road map to the secret lives of plants—a book that, at its best, does for botany what Oliver Sacks’s essays did for neurology, what Stephen Jay Gould’s writings did for paleontology . . . By crosscutting between chapters about the life cycle of trees and flowers and other green things, and chapters about her own coming-of-age as a scientist, Jahren underscores the similarities between humans and plants—tenacity, inventiveness, an ability to adapt—but, more emphatically, the radical otherness of plants�. . . [In] the laboratory of her father, who taught introductory physics and earth science at a local community college, she discovered the rituals and magic of science: She embraced its rules and procedures and the attention to detail it demanded. Science gave her what she needed: ‘a home as defined in the most literal sense, a safe place to be’ . . . She communicates the electric excitement of discovering something new—something no one ever knew or definitively proved before—and the grunt work involved in conducting studies and experiments: the days and weeks and months of watching and waiting and gathering data, the all-nighters, the repetitions, the detours, both serendipitous and unfruitful . . . Along the way, she comes to realize that her work as a scientist is also part of a larger enterprise: she is part of the continuum of scientists who have each built upon their predecessors’ work, and who will hand down their own advances to the next generation.” —Michiko Kakutani, The New York Times

“Warm, witty . . . Born and�raised in a rural Minnesota town built around a meat-processing�plant and defined mostly by its brutal�winters and Scandinavian restraint, Jahren assumed that�the grim endurance of her Norwegian-immigrant ancestors�was her legacy. She did turn out to be tenacious, though�not exactly in the way she had pictured:�Long hours spent entertaining herself as a�child in her physics-teacher father’s work�space piqued Jahren’s interest in science,�and her housewife mother’s unhappiness�propelled her to pursue higher education�all the way to a UC Berkeley Ph.D. Today,�she’s an internationally renowned geobiologist�with three Fulbrights, her own�world-class laboratory, and a Wikipedia page longer and�starrier than most U.S. senators’. Lab Girl�is her recounting of�the near half century of adventures, setbacks,�and detours that brought her from�there to here. But even more than that, it’s�a fascinating portrait of her engagement�with the natural world: she investigates everything�from the secret life of cacti to the tiny�miracles encoded in an acorn seed, studding�her observations with memorable�sentences . . . Jahren’s singular gift is�her ability to convey the everyday wonder�of her work: exploring the strange, beautiful�universe of living things that endure�and evolve and bloom all around us, if we�bother to look. A-” —Leah Greenblatt, Entertainment Weekly

“Deeply affecting . . . a totally original work, both fierce and uplifting: a biologist’s natural history of her subjects, and herself. In Lab Girl, pioneering geobiologist Jahren limns her journey [from] insecure young scientist [to] medals and professional and personal fulfillment. Jahren recognized as an undergrad that science would be her true home—a place of safety, warmth, and light [where] she could be part of something larger than herself. A belletrist in the mold of Oliver Sacks, she is terrific at showing just how science is done. But her prose reaches another dimension when she describes her remarkable relationship with a lab guy, an undergraduate loner named Bill. The research partners dig holes, gather soil samples, battle personal demons, and keep each other grounded. Jahren’s writing is precise, as befits a scientist who also loves words. She’s an acute observer, prickly—and funny as hell.” —Elizabeth Royte, ELLE

“Jahren grew up in small-town Minnesota, playing in her father’s science lab and laboring in her mother’s garden. Her first book invites readers to fall in love, as she did, with science and plants. The award-winning scientist travels the world studying trees with her best friend and lab partner, and finds refuge from life’s conflicts in the lab. ‘There I transformed from a girl into a scientist, just like�Peter Parker�becoming Spider-Man, only kind of backward,’ she writes.” —Jennifer Maloney, The Wall Street Journal, “The Hottest Spring Nonfiction Books”

“Jahren, a professor of geobiology, recounts her unfolding journey to discover ‘what it’s like to be a plant’ in this darkly humorous, emotionally raw, and exquisitely crafted memoir. Jahren, who ‘loves [her] calling to excess,’ describes the joy of working alone at night, the ‘multidimensional glory’ of a manic episode, scavenging jury-rigged equipment from a retiring colleague, or spontaneously road-tripping with students. She likens elements of her scientific career to a plant driven by need and instinct. But the most extraordinary and delightful element of her narrative is her partnership with Bill, her lab partner and caring best friend. It’s a rare portrait of a deep relationship in which mutual esteem [is] unmarred by sexual tension. For Jahren, a life in science yields the gratification of asking, knowing, and telling; for the reader, the joy is in hearing about the process as much as the results.” —Publishers Weekly (starred review)

“Award-winning scientist Jahren delivers a personal memoir and a paean to the natural world. �The author’s father was a science teacher who encouraged her play in the laboratory, and her mother was a student of English literature who nurtured her love of reading. Both of these early influences engrossingly combine in this adroit story of a dedication to science. Jahren’s journey from student to scientist has the narrative tension of a novel, and characters she imbues with real depth. The heroes in this tale are the plants that the author studies, and throughout, she employs her facility with words to engage her readers. We learn much along the way . . . Trees are of key interests to Jahren, and at times she waxes poetic. The author draws many parallels between her subjects and herself. This is her story, after all, and we are engaged beyond expectation as she relates her struggle in building and running laboratory after laboratory at the universities that have employed her. Present throughout is her lab partner, a disaffected genius named Bill, whom she recruited when she was a graduate student and with whom she’s worked ever since. The author’s tenacity, hope, and gratitude are all evident as she and Bill chase the sweetness of discovery in the face of the harsh economic realities of the research scientist. Jahren transcends both memoir and science writing in this literary fusion of both genres.” —Kirkus Reviews (starred)��

“Lab Girl�made me look at trees differently. It compelled me to ponder the astonishing grace and gumption of a seed. Perhaps most importantly, it introduced me to a�deeply�inspiring woman—a scientist so passionate about her work I felt myself vividly with her�on every page. This is a�smart, enthralling, and winning�debut.” —Cheryl Strayed

“Hope Jahren’s Lab Girl �burns with her love of science, teaching us the way great teachers can. This is a powerful book that is as original as it is deeply felt.” —Adrian Nicole LeBlanc

“Lab Girl surprised, delighted, and moved me. I was drawn in from the start by the clarity and beauty of Jahren’s prose, whether she was examining the inner world of a seed, �the ecosystem around the trunk of a tree, or recounting her own inspiring journey.�With�Lab Girl, Jahren joins those talented scientists who are able to reveal to us the miracle of this world in which we live.” —Abraham Verghese

“Some people are great writers, while other people live lives of adventure and importance. Almost no one does both. Hope Jahren does both. She makes me wish I’d been a scientist.” —Ann Patchett�

“Deeply affecting. . . . a totally original work, both fierce and uplifting: a biologist’s natural history of her subjects, and herself. In Lab Girl, pioneering geobiologist Jahren limns her journey [from] insecure young scientist [to] medals and professional and personal fulfillment. Jahren recognized as an undergrad that science would be her true home—a place of safety, warmth, and light [where] she could be part of something larger than herself. A belletrist in the mold of Oliver Sacks, she is terrific at showing just how science is done. But her prose reaches another dimension when she describes her remarkable relationship with a lab guy, an undergraduate loner named Bill. The research partners dig holes, gather soil samples, battle personal demons, and keep each other grounded. Jahren’s writing is precise, as befits a scientist who also loves words. She’s an acute observer, prickly—and funny as hell.” —Elizabeth Royte, ELLE

“Attentive to subtle signs of growth and change, geobiologist Jahren turns her gaze not only outward but also inward and finds wonder even in minutiae: the flourishing of a seed, an emotional efflorescence in her own psyche. ‘Science has taught me that everything is more complicated than we first assume, and that being able to derive happiness from discovery is a recipe for a beautiful life.’” —Dawn Raffel, More�

About the Author
HOPE JAHREN�is an award-winning scientist who has been pursuing independent research in paleobiology since 1996, when she completed her PhD at University of California Berkeley and began teaching and researching first at the Georgia Institute of Technology and then at Johns Hopkins University. She is the recipient of three Fulbright Awards and is one of four scientists, and the only woman, to have been awarded both of the Young Investigator Medals given within the Earth Sciences. She was a tenured professor at the University of Hawaii in Honolulu from 2008 to 2016, where she built the Isotope Geobiology Laboratories, with support from the National Science Foundation, the Department of Energy and the National Institutes of Health. She currently holds the J. Tuzo Wilson professorship at the University of Oslo, Norway.

hopejahrensurecanwrite.com

jahrenlab.com

Most helpful customer reviews

7 of 7 people found the following review helpful.
For scientists and women and people who love them and trees
By Suzanne C
Brilliant and funny. As a female scientist from a cold climate and a dysfunctional family, I can relate to much of this memoir. I think it's wonderful that this person has shared intimate parts of her work and life. I hope it inspires a new generation to become scientists and for all of us to see the wonder in the everyday world around us. This country does not value knowledge or science or scientists, but like itinerant poets they ply their trade nevertheless. This writer offers us a humorous glimpse into this world, and into the world of plants.

4 of 4 people found the following review helpful.
Reads like a great novel, but it's a real life.
By Katherine Cail
I was sucked into this memoir probably because I'm about the same age, from roughly the same places in Dr. Jahren's life and I'm also a scientist. However, it also helped that she has a very engaging writing style with all the personal details that makes me wonder how the *heck* she remembered every tiny detail. This is not a simple "I was born, grew up and lived" story. It reads like a novel, with plot twists, heroes, villains and a relatively happy ending.

I appreciate the way she incorporated her struggles with mental illness, women in science and university funding (which will make any tuition paying parent give a HARD look at the college they are paying to educate their child at) within the book but never came off as whiny or complaining. Simply this is "the way it is". She is also deeply personal with her own thoughts on her childhood, the self doubts we all have in our twenties and eventually parenthood.

It was an entertaining, informative and inspiring read. Sometimes we don't know if we're making the right decisions, but if we made them, they are at least ours.

80 of 88 people found the following review helpful.
A moving personal story that help you see the natural world in a new way.
By T. McGlynn
Hm - the official Amazon description is a bit weird, but the rest of the reviews are apt. If you bake the career of a scientist with a moving coming-of-age story, and add in a slapstick buddy comedy road trip, it turns into a moving story about the lives of people and plants. The story is told on the foundation of a unique and dedicated relationship that forms the heartwood.

How is that people who were not born into our family become family to us? While ostensibly a memoir of Jahren, the stand-out character is her companion in the lab and the field, Bill. Just as good scientific research leads to more questions than answers, the stories that Jahren selects for the book make you want to know the characters even more.

Jahren writes with a level of self-awareness and humility that is refreshingly honest. I realize that "refreshing honesty" is a clich�, but that's the first description of tone that comes to mind. The account bypasses self-deprecating humor in favor of humble introspection and insight. Some of the biggest connections that the reader make with Jahren are through the trees that she studies, as our struggles for existence aren't that different. She spends little time on triumphs, and tells the stories of the struggles, many of which which seem to be more fun and worthwhile in the long run.

Gerald Durrell's My Family and Other Animals is kindred to Lab Girl. Durrell's story is a set of vignettes as a boy in the greek island of Corfu, as he learned more about nature, including ourselves. Jahren's story replaces the Greek island with a richer set of vignettes that take her from her childhood in Minnesota, through college, grad school, a series of faculty positions in search of an equilibrium. She makes plants sound a lot more interesting than Durrell's exploration of bugs.

See all 554 customer reviews...

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Senin, 26 Juli 2010

[X934.Ebook] Free PDF Brand Atlas: Branding Intelligence Made Visible, by Alina Wheeler, Joel Katz

Free PDF Brand Atlas: Branding Intelligence Made Visible, by Alina Wheeler, Joel Katz

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Brand Atlas: Branding Intelligence Made Visible, by Alina Wheeler, Joel Katz

Brand Atlas: Branding Intelligence Made Visible, by Alina Wheeler, Joel Katz



Brand Atlas: Branding Intelligence Made Visible, by Alina Wheeler, Joel Katz

Free PDF Brand Atlas: Branding Intelligence Made Visible, by Alina Wheeler, Joel Katz

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Brand Atlas: Branding Intelligence Made Visible, by Alina Wheeler, Joel Katz

A company’s brand is its most valuable asset.� Wheeler takes the most seminal tools used by a wide variety of thought leaders and practitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debut book, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, Alina Wheeler reinvented the marketing textbook using a straightforward style to help demystify the branding process. This new offering from Wheeler, Brand Atlas, builds on this user-friendly approach to aggregate and simplify the science behind branding with a unique visual teaching method suited for time-crunched professionals.


Brand Atlas follows the recent YouTube-iPhone-Pecha Kucha era trend toward fast-paced visual instruction by neglecting needless jargon and combining vivid, full-color images and easy-to-follow diagrams to break down branding principles into basic step-by-step concepts that can be immediately applied. This handy reference:
•��� Speaks to a broad range of stakeholders in the branding process—from CEOs to designers to brand managers
•��� Provides tools to integrate brand throughout the entire customer experience, build relationships based on brand, measure a brand’s value, and define a brand strategy
•��� Contains essential information illustrated through the use of diagrams

With diagrams designed by Joel Katz, an internationally known information designer and a global authority on the visualization of complex information, Brand Atlas is a compact, no-nonsense guide that shows how tactical innovation in the design process is crucial to building brand assets.

More to Explore from the Book: Ten Imperatives for Branding Success
Branding is big business. For most businesses, brands represent their most valuable asset, influencing customers, prospects, investors, and employees. Companies often go through a complex internal process to identify the best branding firms to partner with -choosing from an array of global brand consultancies, design offices, or specialists in areas such as packaging, user experience, and social media.

Why do some brand initiatives just fizzle after an initial investment of capital and resources? Whether you are a consumer brand, a nonprofit, or a mid-size service business, the following imperatives ensure positive outcomes for your brand.

1. Ensure that the leadership team endorses the brand initiative and understands the process. There must be a strong mandate from the top. If the commitment to revitalize the brand is tepid, the initiative will expire, and the investment will have no return.

2. Establish clear goals and an endpoint. Why are we doing this? What are the deliverables? How will things be different at the end of the process? For example: we will have new branding guidelines to make it easier to communicate clearly and consistently about our brand to our customers and to our employees.

3. Establish clear responsibilities. Acknowledge that your investment will require company time, not just writing checks to the consultants. It's a collaborative process, and will require leadership's focus. Identify an internal person whose job it is to be the direct contact for the branding firm. They have to be a "make it happen" person with superior organizational skills, and access to the key decision makers.

4. Use a disciplined process with clear decision points and benchmarks. Agree on what the brand stands for before any creative work is done. Use a tool like the brand brief to ensure that key decision makers agree on your brand's essence, its competitive advantage, your target market, and your value proposition.

5. Stay customer centric. The best brand decisions can only be made with the customer's needs and experiences in mind. See the world through the eyes of your customers.

6. Commit to a small decision group that has the power to make the pivotal decisions that impact the brand. Do not bring in new decision-makers in the middle of the process. All decision makers must be involved and be present at all key decision points.

7. Determine if your company is truly ready to make a commitment to revitalizing your brand and implementing new brand standards. Is your company ready to invest the time, the capital and brainpower to revitalize your brand?

8. Determine how you will measure the success of this initiative. Consider benefits like employee engagement and a more effective and efficient marketing toolbox. Communicate that the brand is the most valuable resource and it's everyone's job to protect and grow that asset.

9. Use the process to build brand champions throughout your company. Launch internally first, then externally to customers. Make sure that all of your vendors have access to the new standards. Be diligent about communicating why you made these changes and what they mean. Smart organizations use the branding process to refocus stakeholders on their vision, values and mission.

10. Demonstrate—don't declare—why customers should choose you over others. Seize every opportunity to communicate your value and to differentiate your brand from others. Use the process to identify the places where your can build trust, attract new customers, and inspire customer loyalty.

The process demands a combination of investigation, strategic thinking, creativity, design excellence, and project management skills. When done right, the process can achieve remarkable results for your brand.

  • Sales Rank: #954944 in Books
  • Published on: 2011-03-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .50" w x 6.30" l, .96 pounds
  • Binding: Hardcover
  • 144 pages

Review
user-friendly approach to aggregate and simplify the science behind branding essential principles of branding are broken down into basic step-by-step concepts. (Finance & Management, April 2011).

From the Inside Flap

Brands have become the global currency of success.

Countries, corporations, com-munities, and individuals are leveraging their brands to gain a transcendent advantage in the marketplace. Positioning a brand to be irreplaceable is the new business imperative for both public and private sectors, regardless of product, service, or size.

Brand Atlas synthesizes the most relevant brand topics for the big-picture, time-crunched professional who just wants to get up to speed on brand basics, brand oversight, and marketplace trends. Streamlined content, provocative diagrams, and quotes from brand visionaries and thought leaders make this valuable resource a new experience.

The twenty-first-century customer has a new voice, unprecedented power, and multiple platforms to drive a new brand conversation in a fiercely competitive world. To be successful, brand builders need to stick to the basics, stay calm on the rollercoaster of relentless change, and seize every opportunity to be the brand of choice.

From the Back Cover
Read it in a half hour. Refer to it forever.

Are you a big-picture person? Just want a quick overview of the most critical and relevant brand topics? If you answered yes, Brand Atlas is for you.

More than fifty brand topics are defined. Each one with a call to action and insightful quotes from thought leaders and brand visionaries. Compelling diagrams illuminate concepts, processes, and tools.

Alina Wheeler's first bestselling book, Designing Brand Identity, was a road map to implementation of the entire branding process, from research through launch. Alina Wheeler and Joel Katz created Brand Atlas for a new generation of time-crunched brand builders who need immediate, clear and actionable ideas.

Praise for Designing Brand Identity, an essential guide for the whole branding team, by Alina Wheeler:

"Writers have The Elements of Style. Managers have The Effective Executive. Chairpeople have Robert's Rules of Order. And now brand builders have Designing Brand Identity."
—Marty Neumeier, Director of Transformation, Liquid Agency, author of The Designful Company

"Designing Brand Identity is the most comprehensive, easy to understand resource for the whole branding team, advising on all aspects of implementation and best practices."
—Dan Calista, Founder and CEO, Vynamic

"The absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity."
—San Francisco Book Review (January 25, 2010)

Most helpful customer reviews

17 of 17 people found the following review helpful.
Very Vague, Not Specific Enough
By K. Groh
I've been in marketing and graphic design for about 25 years. I don't claim to know everything and I am always looking for ways to keep up with the times. I thought this book would refresh my outlook not only with my own business but my client's too.

It is a great resource for new (and old) buzz words like global sourcing, social networks, crowdsourcing, touchpoints, etc but that doesn't teach you anything but new vocabulary. Each item has a page to itself with a paragraph or two and a nice, brightly colored graphic. The problem I had was that everything was written in very vague terms with no real direction. I would have loved to have some specific steps or a 'case study' that walked through the process with some more detail.

For example, in opening to a random page I am at 'Collaboration'. A sample of text from this paragraph is, "The brand is the common purpose that unites a company across departments and diverse agenda. Centralized, user-friendly guidelines build brand engagement and make it easy for the whole team to build the brand one touchpoint at a time. Unleash the power of collaboration inside your organization to build your brand, and then with your customers and colleagues to innovate."

What exactly does all this mean? How should I apply it to my company? What kind of guidelines are we talking about? It is so general that as I read, I find myself in the middle of a Jay Leno fluffspeak segment. It just told me nothing.

I would much prefer something that gives some definable, measurable, goals and procedures. With the understanding that what one company does will not necessarily fit the needs of another company, the procedures can be a little open ended but that is where a case study helps to illustrate the process.

Not a recommended purchase.

14 of 16 people found the following review helpful.
The Branding Cheat Sheet - An "Elements of Style" for Brand Builders
By ZenWoman
Brand Atlas comes in a slim volume but like a good roadmap it has everything you need for mapping out the journey of your brand. Throw away those heavy tomes on branding, this little book has all you need for a great brainstorming session for your brand. All the great brand building ideas have been distilled into simple but powerful frameworks in this book. It's brevity and simplicity will help generate some incisive thinking. The principles are universal and applicable to products or services in public or private sectors.

The book is divided into 4 parts - Brand Landscape (Dynamics), Brand Basics (Intelligence), Brand Management (Drive) and Details.

The first section gives an insight into marketplace trends and the changing brand environment due to technology shifts and the evolving consumer. Topics range from Global Sourcing to Transparency to Sustainability and Free-conomics. Each topic gets 2 pages, on the left the concept is defined and there are quotes from some well known thinkers and organizations. On the right, there is a visual image or framework that explains the concept.

The second section gives succinct definitions of the basic concepts of branding like Brand as identity, Positioning, Big Idea, Brand Extensions. In my opinion, this is really where the book shines. The concepts are explained with great brevity yet amazing clarity and the quotes act as true thought starters. There is a question or a thought starter below every definition followed by a framework on the right page. For example, Brand Perception definition starts with "Brands connect to the mind and the heart. Brand identity is tangible and appeals to the senses. Consumers want brands that understand them." The first 3 sentences alone are so powerful that one can spend time thinking about them in the context of their brand! The to-do under the definition is "Research why customers select your brand. Investigate the layers of competitive advantage that are subtle, emotional and perceptual..." Again these are carefully chosen words designed to make you think and act. The framework on the right of this definition shows 3 nested circles starting from Perception in the inner circle to Behavior and Outcomes is the outermost circle. Very powerful tool to brainstorm how your brand is perceived by consumers or even your associates. This is just one example.

The third section is about Brand Management. Brand building activities like Culture, Competencies, Perceptual mapping are discussed. The last section is Details which lays out action plans and processes like Branding Process, Big Idea Process.

This is indeed a unique book on branding that does not only lay out the roadmap of a branding journey but also provides thoughts and ideas that act as a branding GPS to take you to your final goal. The frameworks provided in book are really valuable, usually you would find these ideas scattered over several books. And then when you find them you would have to dive into text and examples to arrive at the same framework that is already laid out in this book to trigger your thinking.

Recommended as a must have book for anyone who has anything to do with building a brand.

10 of 11 people found the following review helpful.
A fresh approach to branding education
By Richard K. Stanley
Brand Atlas prompts questions: what if it became a standard text in business schools to begin an awareness of branding concepts? what if it became a model for an e-book version? what if it were used to develop a common language with clients? Contrary to the cover copy, you can't read it in a half hour, but a complete reading will expand your knowledge of terms and principles drawn from a number of contemporary sources.

The book is an essential complement to Alina Wheeler's "Designing Brand Identity" which has become the standard text on branding especially in design schools. Where that book is comprehensive in explaining and illustrating the branding process, Brand Atlas is a compendium of single page descriptions, a glossary of fundamental ideas, each with an accompanying diagram by Joel Katz, all done in crisp Katz Wheeler style and colors. Finally, in the back there are short lists of process steps that will help implement branding programs, and which dovetail with the previous book.

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[D115.Ebook] Fee Download Pedretti's Occupational Therapy: Practice Skills for Physical Dysfunction, 8e, by Heidi McHugh Pendleton PhD OTR/L FAOTA, Winifred Schul

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Pedretti's Occupational Therapy: Practice Skills for Physical Dysfunction, 8e, by Heidi McHugh Pendleton PhD  OTR/L  FAOTA, Winifred Schul

Pedretti’s Occupational Therapy: Practice Skills for Physical Dysfunction, 8th Edition prepares you for occupational therapy practice with adults who have physical disabilities. This cornerstone text provides a foundation for the development of clinical reasoning skills in a comprehensive, case-based learning approach to physical dysfunction. New full color photos and helpful pedagogy, including threaded case studies, OT Practice Notes, ethical considerations, and end-of-chapter review questions, reinforce learning, enhance retention, and prompt you to apply principles in a clinical setting.

  • UNIQUE! Threaded case studies, woven throughout each chapter, help you apply concepts to real-life clinical practice.
  • UNIQUE! Ethical Considerations boxes highlight the key ethical concerns of treatment options so you can practice ethically.
  • UNIQUE! OT Practice Notes convey important considerations for professional practice.
  • Focuses on the occupational therapist’s role in health and wellness, which the OTA has identified as a key practice area in the 21st century.
  • Information on prevention, rather than simply intervention or treatment, shows how OTs can take a proactive role in patient care.
  • Evidence-based content included throughout, especially in regards to evaluation and intervention.
  • Content on occupational therapy’s commitment to considering cultural and ethnic diversity in every chapter.
  • Key terms, chapter outlines, chapter objectives lay out the information you can expect to learn from each chapter.
  • NEW! Coverage of the Occupational Therapy Practice Framework (OTPF-3) increases your understanding of the OTPF-3 and its relationship to the practice of occupational therapy with adults who have physical disabilities.
  • NEW! All new section on the therapeutic use of self, which the OTPF lists as the single most important line of intervention occupational therapists can provide.
  • NEW! Chapter on hospice and palliative care presents the evidence-base for hospice and palliative care occupational therapy; describes the role of the occupational therapist with this population within the parameters of the third edition of the Occupational Therapy Practice Framework (OTPF-3); and recommends clinician self-care strategies to support ongoing quality care.
  • UPDATED! Completely revised Spinal Cord Injury chapter addresses restoration of available musculature; self-care; independent living skills; short- and long-term equipment needs; environmental accessibility; and educational, work, and leisure activities. It looks at how the occupational therapist offers emotional support and intervention during every phase of the rehabilitation program.
  • UPDATED! Completely revised chapter on low back pain discusses topics that are critical for the occupational therapist including: anatomy; client evaluation; interventions areas; client-centered occupational therapy analysis; and intervention strategies for frequently impacted occupations.
  • UPDATED! Revised Special Needs of the Older Adult chapter now utilizes a top-down approach, starting with wellness and productive aging, then moving to occupation and participation in meaningful activity and finally, highlighting body functions and structures which have the potential to physiologically decline as a person ages.
  • NEW and EXPANDED! Additional section in the Orthotics chapter looks at the increasing array of orthotic devices available in today’s marketplace, such as robot-assisted therapy, to support the weak upper extremity.
  • UPDATED! Revised chapters on joint range of motion and evaluation of muscle strength include new full color photos to better illustrate how to perform these key procedures.
  • EXPANDED! New information in the Burns and Burn Rehabilitation chapter, including expanded discussions on keloid scars, silver infused dressings, biosynthetic products, the reconstructive phase of rehabilitation, and patient education.
  • UPDATED and EXPANDED! Significantly updated chapter on amputations and prosthetics includes the addition of a new threaded case study on "Daniel", a 19-year-old combat engineer in the United States Army who suffered the traumatic amputation of his non-dominant left upper extremity below the elbow.

  • Sales Rank: #2400004 in Books
  • Published on: 2017-03-29
  • Original language: English
  • Binding: Hardcover
  • 1312 pages

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Sabtu, 24 Juli 2010

[F952.Ebook] Download Ebook The Harry Potter LEGO Minifigure Catalog: 1st Edition, by Christoph Bartneck PhD

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The Harry Potter LEGO Minifigure Catalog: 1st Edition, by Christoph Bartneck PhD

This catalog presents high quality photographs of all Harry Potter LEGO Minifigures. The 130 plus Minifigures are organized by an innovative nomenclature that makes it easy to identify Minifigures. Moreover, the catalog contains a price guide and detailed photographs of the Minifigures’ heads. This catalog is the essential guide for all Harry Potter Minifigure collectors and enthusiasts.

  • Sales Rank: #1730784 in Books
  • Brand: Brand: CreateSpace Independent Publishing Platform
  • Published on: 2012-03-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .11" w x 6.00" l, .20 pounds
  • Binding: Paperback
  • 46 pages
Features
  • Used Book in Good Condition

About the Author
Dr. Christoph Bartneck is a senior lecturer at the University of Canterbury, New Zealand. He worked for the LEGO Group in Billund in the 90s, which reignited his passion for LEGO. Since then, he worked in the USA, Netherlands, Japan and now in New Zealand as a researcher and designer. His research focuses on anthropomorphism in robots and figures and his research has been published in acknowledge scientific journals and books.

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0 of 0 people found the following review helpful.
Fantastic reference for any Lego Minifigure collector
By David Kirkham
This update is a brilliant addition to the original tome. For any collector of Lego Minifigures you simply cannot be without this series of books. Great photos really help track down the figure you have (or may be looking for) and ensure you have all the right bits to make a complete minifig, perfect for ensuring your collection is accurate. The additions of back photo and head shot alongside the main photos really helps to.

It's a brilliant addition within these catalog updates to also show the new and used prices for minifigs. Helps ensure buyers and sellers are getting a fair price, i really wish this idea had been thought of in the original:-)

One slight drawback is that with the headshot being moved along side the actual figure within the catalog, the seperate quick reference collection of heads which was in the original catalog at the rear of the book has now been removed. I used to find this incredibly useful as searching for the parts of a minifig from a large collection of bits is easiest done starting with the head. Often heads are unique to a given minifigure, so if you haven't got that it's pretty pointless building up the parts using the other elements like the legs, arms and torso. Having that reference in one place made it really easy to look up the minifig within the catalog as all the minifigures it may have appeared on were clearly listed under each unique head.

This change doesn't affect the usability of the catalogs but it would be great to have that back in again in any future updates:-)

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Jumat, 23 Juli 2010

[M459.Ebook] Free Ebook Hua-Yen Buddhism: The Jewel Net of Indra (Iaswr Series), by Francis H. Cook

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Hua-Yen Buddhism: The Jewel Net of Indra (Iaswr Series), by Francis H. Cook

Hua-yen is regarded as the highest form of Buddhism by most modern Japanese and Chinese scholars. This book is a description and analysis of the Chinese form of Buddhism called Hua-yen (or Hwa-yea), Flower Ornament, based largely on one of the more systematic treatises of its third patriarch. Hua-yen Buddhism strongly resembles Whitehead's process philosophy, and has strong implications for modern philosophy and religion. Hua-yen Buddhism explores the philosophical system of Hua-yen in greater detail than does Garma C.C. Chang's The Buddhist Teaching of Totality (Penn State, 1971). An additional value is the development of the questions of ethics and history. Thus, Professor Cook presents a valuable sequel to Professor Chang's pioneering work. The Flower Ornament School was developed in China in the late 7th and early 8th centuries as an innovative interpretation of Indian Buddhist doctrines in the light of indigenous Chinese presuppositions, chiefly Taoist. Hua-yen is a cosmic ecology, which views all existence as an organic unity, so it has an obvious appeal to the modern individual, both students and layman.

  • Sales Rank: #804971 in Books
  • Color: White
  • Brand: Brand: Penn State University Press
  • Published on: 2001-01-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .47" w x 6.00" l, .56 pounds
  • Binding: Paperback
  • 164 pages
Features
  • Used Book in Good Condition

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34 of 37 people found the following review helpful.
Excellent introduction to a major Buddhist school!
By DocCaligari
I teach Neo-Confucianism and Chinese Buddhism at Vassar College, and I use selections from this book in my course reader every year.
This book is an excellent introduction to Hua-yen Buddhistm (known as Kegon in Japan), a very important kind of Mahayana Buddhism, which has strongly influenced Ch'an (i.e., Zen) Buddhism. The basic teaching of Hua-yen is that "all is one and one is all." Cook explains what this means and how this form of Buddhism evolved.
It is a shame that this book is out of print. I hope some smart publisher reprints it in paperback soon.

19 of 19 people found the following review helpful.
The Best Explanation of the Concept of Emptiness
By Doug M
The Buddhist concept of Emptiness or "Shunyata" in Sanskrit is a pretty advanced concept in Buddhism, and can be really daunting for new Buddhists, or scholars. This book details the philosophy of a Chinese Buddhist school (long extinct) called the Hua-Yen or "Flower Garland" school after the sutra of the same name.

The Hua-Yen was a school that explored Buddhism through high philosophy and explored Emptiness like no other school of Buddhism ever has. This book really takes the reader deep, deep into the philosophy behind Emptiness and can be a challenging read. From my own experience though, having been a Buddhist for years, I finally understood Emptiness after reading this book about halfway. Having understood Emptiness, much else in Buddhism became much more clear. That right there gives this book 5 starts.

To reiterate, this book is not for new Buddhists but rather for philosophers or Buddhists who already have a strong familiarity with Mahayana Buddhism. If you are one of these folks, don't pass up the great work done here.

18 of 19 people found the following review helpful.
Best Intro to HuaYen Thought
By J. Storey
This book, well-known to most English-speaking fans of Buddhism, served as a follow-up to Garma C.C. Chang's pioneering book on Hua-Yen (Huayan) entitled the "Buddhist Teaching of Totality". Both of these books (especially Chang's) served to introduce the sophisticated Hua-Yen School's system of thought to English-speaking audiences on a non-scholarly level, and should be applauded for this pioneering effort. Although both books were meant to target non-scholars as well as scholars, the complexity of Hua-Yen thought makes this a rather daunting task (and not just for lay folks!).

Francis "Dojun" Cook needs no introduction to fans of Buddhism, having written several fine books on Japanese Zen master Dogen's thought as well as this book and various articles on Hua-Yen. All are highly recommended reading. Cook combines the rare combination of scholar and practitioner, the latter a result of being a zen practitioner for many years. This gives a practical (or "practice-oriented") edge to his writing that is often missing in scholarly works. As another reviewer noted, there is an old Chinese saying that the summit in historical Buddhist study would ideally be "Hua-Yen for theory; Chan for practice", and Cook certainly appears to embody both sides.

Cook's book is evidently an outgrowth of his early interest in Hua-Yen as evidenced by his PhD thesis: "Fa-Tsang's Treatise on the Five Doctrines: An Annotated Translation". Indeed, Cook makes much use of this particular treatise (in Chinese: Huayan Wujiao Zhang) in his "Jewel Net" book, going into detail to elaborate on Fa-Tsang's/Fazang's metaphors such as a house -together with each part such as rafters, roof, etc.- displaying an interdependence and interpenetration of parts and whole (or "universal" and "particular"), and also the unobstructed interpenetration of each part with each other part (Chinese: shishi wuai fajie: a novel teaching of the Hua-Yen school). Heady stuff, especially how this totality vs. individual illuminates traditional Mahayana doctrines such as "emptiness" and "co-origination" in novel ways. Fazang, the so-called "3rd Patriarch" of Hua-Yen (although some suspect he was actually the primary synthesizer of Hua-Yen doctrines as a system), was a brilliant thinker and it shows in his efforts to utilize appropriate metaphors (not all his) of complex Hua-Yen teachings- the familiar "Indra's Net", the "Golden Lion", the house and rafters, etc.- I simply don't have space to wade into Hua-Yen teachings here, and there is plenty of literature now out on Hua-Yen that folks can refer to. As for Fazang, he evidently wasn't just a perceptive thinker, but also a reported miracle-worker (who isn't in ancient Chinese philosophy?) and who also had a shrewd political eye, judging from his popularity with Empress Wu Zhao, who naturally sought support for her rule from Buddhist doctrines. By anyone's standards, Fazang is a hugely important figure in classical Chinese philosophy.

As for Hua-Yen thought in general, readers of both books by Chang and Cook might want to go further and explore some modern scholarship in this area. Well-known scholar Steven Odin, for instance, has contrasted traditional Hua-Yen teachings on time vs. contemporary Process metaphysics, and the resultant dialogue has been interesting. On other topics, Cook himself disagrees with Garma Chang's description of "emptiness", the latter displaying too much of a subjective interpretation of the traditional "Mind-only" doctrine, according to Cook, who favors a more objective interpretation of "Mind". So there's plenty of room for scholarly debate there. Another reviewer also mentioned the innovations the Chinese brought to the older Indian doctrine of emptiness; Cook mentions the Chinese re-vamping of this doctrine in the book and elsewhere. The Chinese image enlarged the Indian description from a largely negative one, emphasizing the inconsequential nature of phenomena, to a more robust image, where phenomena are the "fullness" of totality because of being empty- hence, each side emphasized a different aspect of emptiness. These changes by different cultures on standard Buddhist doctrines are also the subject of scholarly discussion, which readers can wade into (at their own peril)...

At any rate, needless to say, the Hua-Yen books by Chang and Cook largely set the stage for Hua-Yen thought to become more familiar to Western audiences. For that, each deserves five stars for giving the public an entrance into this difficult material.
Readers, I hope your chops for abstract thought are in place here, you'll need it for penetrating the abstruse Hua-Yen universe. But hey, effort like that is what life is all about :-)

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Kamis, 22 Juli 2010

[N869.Ebook] Fee Download Workbook Answer Key for Español escrito: Curso para hispanohablantes bilingües, by Guadalupe Valdes

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Workbook Answer Key for Español escrito: Curso para hispanohablantes bilingües, by Guadalupe Valdes

Answer key contains answers to Cuaderno discrete exercises. Available free to instructors, also able to be purchased for student use, at the discretion of the instructor.

  • Sales Rank: #1048375 in Books
  • Published on: 2007-10-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.70" h x .30" w x 8.30" l, .0 pounds
  • Binding: Paperback
  • 74 pages

About the Author
Guadalupe Valdes is a Professor of Spanish and Portuguese and Professor of Education at Stanford University. She works in the areas of Socio-linguistics and Applied Linguistics, and has published numerous articles in one of her concentrations, the teaching of Spanish to both monolingual speakers of English and bilingual Hispanics. Professor Valdes is the author of four Spanish-language textbooks, two of which focus on teaching Spanish to bilingual Hispanics. She served as a member of the editorial boards of several journals, including Modern Language Journal, Bilingual Review, and Hispanic Journal of the Behavioral Sciences.

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Selasa, 13 Juli 2010

[W991.Ebook] Ebook Spirit Junkie: A Radical Road to Self-Love and Miracles, by Gabrielle Bernstein

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Spirit Junkie: A Radical Road to Self-Love and Miracles, by Gabrielle Bernstein

How does a New York City publicist and party girl turn into a go to guide for the next generation? In her new book, Spirit Junkie: A Radical Road to Self-Love and Miracles, Gabrielle Bernstein shares the story of how she transformed her life, offering her spiritual journey as a guidebook for overcoming fear, changing perceptions, and creating a life you’re psyched to wake up for. Bernstein has traded self-doubt and addiction for a new kind of high. In 2005 she became a student of A Course in Miracles and since then she has been guided to teach� those spiritual principles to the next generation of seekers.




From the Hardcover edition.

  • Sales Rank: #4566 in Books
  • Brand: Brand: Harmony
  • Published on: 2012-09-18
  • Released on: 2012-09-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .70" w x 5.20" l, .47 pounds
  • Binding: Paperback
  • 288 pages
Features
  • Used Book in Good Condition

Amazon.com Review
Guest Reviewer: Kris Carr on Spirit Junkie by Gabrielle Bernstein
Kris Carr is a New York Times best-selling author, motivational speaker and wellness coach. She is the subject of the inspirational documentary, Crazy Sexy Cancer, which she wrote and directed for TLC, and the author of the groundbreaking Crazy Sexy Cancer book series. Kris’ third book, Crazy Sexy Diet is the ultimate diet and lifestyle game plan for wellness warriors seeking peak health, spiritual wealth and happiness. Her motto: Make juice not war!

I couldn’t put Spirit Junkie down. It’s a beautiful book with a profound message: choose love. But let me be clear. Spirit Junkie isn’t your garden-variety new age tome. It’s hip, fresh, edgy, and raw--just like Gabrielle Bernstein. Through personal memoir and modern interpretations of A Course in Miracles, Gabrielle shows us that an intoxicatingly happy and baggage-free life is possible if we’re willing to break our fear-based habits. Simply put, Gabby is a force, a trailblazer, a powerful spiritual leader for the next generation. She inspires her readers to rise up and walk the talk along with her. No matter where you are on your personal journey, this book is a terrific addition to your soul toolkit. Let Spirit Junkie be one of your manuals for a better life and then share the information with everyone you know. I will hold many of its wisdom pearls close to my heart.

Review
"So long, Carrie Bradshaw--there's a new role model for go-getting thirty-somethings. Gabrielle Bernstein is doling out inner peace and self-love for the postmodern spiritual set."��
—Elle Magazine

“Gabrielle is one of my most treasured soul sisters and a true ‘Spirit Junkie’ in the most fun and exhilarating ways imaginable!�I read Gabby’s books for spiritual life lessons on how to love myself and others more deeply and with authentic honesty. Open your hearts to this beautiful goddess-diva and, most important, discover the one that lives inside you!”�
—Eliza Dushku

“A decade ago, young women like Ms. Bernstein might have been expected to chase the lifestyle of high heels and pink drinks…But now there is a new role model for New York’s former Carrie Bradshaws…well versed in self-help and New Age spirituality…Ms. Bernstein is one of a circle of such figures, influenced less by the oeuvre of Candace Bushnell than that of Marianne Williamson.”��
—The�New York Times

“For those ready to give up their addiction to suffering or who simply need to release the general malaise of a too-busy, too shallow way of life, Spirit Junkie is a soothing balm for the soul. �Gabrielle Bernstein is a brilliant shining guide for all who seek to have more love, more light and more miracles in their life.”
—Arielle Ford, author of The Soulmate Secret

“In this mixture of humor, grief and how-to instructions on achieving enlightenment, Bernstein offers more than just autobiography or a user’s guide to meditation . . . A groovy blend of meditative and instructive writing.”--Kirkus


From the Hardcover edition.

About the Author

Gabrielle Bernstein, a�member of Oprah's Super Soul 100,�has been labeled by the New York Times as the next-generation guru. A motivational speaker, life coach, and author, she is expanding the lexicon for the seekers of today and tomorrow. She gives talks and leads seminars throughout the country, is on the Forbes list of the 20 Best Branded Women, and has been featured in media outlets such as Oprah Radio, Marie Claire, Health, Self, CNN, NBC, CBS, FOX, and the Wall Street Journal. She is the author of Add More ~ing to Your Life and can be seen riding around the East Village on a unicycle. Or just look for her online at gabbyb.tv.




From the Hardcover edition.

Most helpful customer reviews

201 of 212 people found the following review helpful.
Thought-provoking and Peace-inducing
By Freudian Slips
When I selected this book for reviewing, I was not familiar with the author (despite the book cover's statement that Forbes identified her as one of the 20 "best branded women"). The title and cover art made me think this was going to be a lighthearted book by someone who experimented with a variety of new-age spiritual activities. I thought it was going to be funny, possibly a satirical look at all the ways we try to find enlightenment in this life.

It is not. It is a fairly serious (despite some casual language and occasionally funny stories) exploration of her journey through A Course in Miracles. Through the 12 chapters, she takes the reader through the basic principles of the Course focusing particularly on fear and anxiety, the need to relinquish being "special" or labeling others as "special", and lots of work with what she calls the "F" word: forgiveness.

Despite my initial surprise at the serious tone of the book (not suggested by the title or cover art) I found myself pulled into her stories and observations. I am not a student of the Course, so much of her information was new to me, and I found it very engaging and interesting. I found myself resisting some of the concepts, but I suspect that is a normal reaction to new material which makes you rethink how you have previously perceived situations. Perhaps more important-- I also found myself relaxing as I read the book, and becoming more at peace with myself and with some people in my life. The book helped me to look at my own tendency to be a "victim" (which I would have denied prior to reading it) and helped me develop ways to get out of that role.

I recommend this book if you are interested in learning more about A Course in Miracles (the actual Course book is rather long-- this is a much quicker way to learn the main points) or are interested in learning more about the important role of forgiveness in your life.

98 of 106 people found the following review helpful.
Great spiritual memoir and guide by a Gen-Y woman but useful for all generations
By Susan Schenck
This is a great spiritual memoir and guide by a Gen-Y version of Marianne Williamson, goddess of The Course of Miracles. If you are a baby boomer like me, you have to get past some of the gen-y jargon (and the slang from us boomers, such as cool, tripping and dig it...). The author also uses cutsie titles such as "The F Word" for the chapter on forgiveness, and cute words like "-ing" for "internal guide." But get past the language (or maybe you like it!) and it has great advice.

Her teachings are all paraphrases of and her own experience from what she calls "the Course"--and she integrates personal stories throughout the book, such as relationship breakups, forgiving others, getting off drugs, and more. She explains how the Course of Miracles book, and applying its principals, rescued her from a life of overeating, drugs, failed relationships, judging others, and low self-esteem.

My favorite, without doubt, is the chapter on the ego's illusion of someone being special, in particular teachers or romantic partners. In fact, the book drags at first, picking up at this chapter (chapter three, on p. 53). If only I had had her wisdom when I was so young! It would have saved me decades of grief, low self-esteem, etc.

This chapter is expanded upon in a later one, chapter 9, when Gabrielle finally finds the love of her life, the Divine Romance with Spirit. She realizes that she no longer needs a romantic partner in a man for feeling love, security and inspiration. "I had fallen in love with spirit...I now knew that love was not a one-time feeling I could access from a boyfriend. Love is in everything...Love was not something to be acquired; it was something I always had." She explains that she craved time alone to meditate, listen to music, write or draw, and found herself leaving parties early to do so!

Her passionate love affair with the Self is inspiring. It leads to meditations in which she sees sparks (and sometimes without meditating), a life filled with synchronicity and answered prayers, automatic handwriting, writing inspired books, confidence, love and joy.

But I also love the chapter on asking for help. The author claims that since asking for guidance every single morning, she has incredible synchronicity in her life. "By consciously asking my -ing for help, I experienced tons of synchronicity." I am inspired by this young woman's enthusiasm to ask for help more often--not just when I feel I need it; but everyday, and even several times a day.

The book is filled with great quotes, originals of the author, such as: "In fact, we only have one problem: that our mind chooses fear over love."... "The problem isn't the ego; the problem is your BELIEF in the ego."... "Outing the ego is empowering because we are reminded that it's a projection in our mind rather than our reality." Also, there are exercises and meditations throughout the book, as well as link for downloadable, audio meditations with her voice.

It's an inspiring adjunct to the Course of Miracles, written in such a way that young people can easily relate--and also useful for middle-aged people like myself who have been around the spiritual block but can always use some inspiration.

Susan Schenck, author of The Live Food Factor: The Comprehensive Guide to the Ultimate Diet for Body, Mind, Spirit & Planet
and
Beyond Broccoli, Creating a Biologically Balanced Diet When a Vegetarian Diet Doesn't Work

64 of 70 people found the following review helpful.
This book will be great for a specific target audience.
By Wellness Warrior
Quick Intro:
From my perspective as the reader, the author's main intention is to: 1). Share more about her life with her readers. I get the sense that after the release of her `how to' first book, people wanted more insight into who she is and what events lead up to where she is now. 2). Share the teachings from "A Course in Miracles (ACM)" (there will be more on this later) and 3). Help her readers to identify where they are blocked in their lives, how to meditate on these blocks, and how they can reconnect with both their inner spirit and tap into the guiding force of the Universe.

Where I connected with the book:
I've read many books on topics similar to "Spirit Junkie". Like Gabby, my mom is incredibly oriented towards a spiritual life. It was a common conversation while I grew up and because of it and my own personal interest, I've read tons of books about topics related to spirituality, self-growth, and meditation. I appreciate that Gabby has advanced from working on her own self-growth as an individual to wanting to share this message to as many people as possible. She writes quite a bit about her past and her false lack of authenticity. I appreciate that she identifies the Ego early on in the book and bravely shares with her readers when she was living from a place of fear and ego versus a space of love, compassion, and authenticity. She has some wonderful moments throughout her book when the reader is able to connect with her message, her life, and even refer to her website where she has guided meditations that weave into the meditations written in her book. Its an easy book to read, filled with a fun `easy breezy' carefree vibe written in a style that connects with a young `in-the-know' audience.

Where I didn't connect with the book:
Early on in the book, Gabby has two big messages, or sections that distanced me from her as an author. These same messages also made me question if there is anything I would grasp from the book that would make a lasting difference with me as the reader. "Spirit Junkie" is for the most part based upon the guidance of ACM. I've owned a copy of this text for about 10 years and occasionally open it up every now and then to read a lesson from it. Gabby quotes and follows her self-taught training of this text throughout her book, and I get that this is her intention. I would have liked her to give more of a background about how ACM came to be. Because so much of "Spirit Junkie" is based upon this text, it seems odd to me that she would not give her reader more of a background on what exactly ACM is. To me, this just made me question Gabby's credibility as a leader in this field.

It is also difficult for me to relate to Gabby's life. She writes about hitting rock bottom and pretty much being in `crisis mode' for much of her adolescence and young adult life. It almost seems like this book is meant for the type of reader who has reached similar levels of fear, desperation, and dysfunctionality (which is totally fine, its just not where I've been). Because the first half of the book is retelling her story, it was difficult for me to stay engaged with the material. I found myself going several days without opening the book and becoming somewhat bored as I was reading. I wish this wasn't the case because I get the amazing message that she's attempting to spread with her writing.

In a nutshell:
If you're a woman between the ages of 20-40 and still new to reading about spiritual and personal growth topics, you may really like this book and connect deeply with it. However, if you're well read on topics like spirituality and self-growth or feel like you're ready for something more advanced or substantive, this may not be the book for you.

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